Voter awareness of women's equality - or, as some feminists put it, women's unfinished equality - was an important goal of the National Organization for Women. Many people in the United States assumed that after women won the right to vote in 1920, there was no more feminist work left to do. The NOW Task Force on Legal and Political Rights saw things differently.
The task force was one of the original task forces created when NOW was formed in late 1966. Jane Hart explained the goals of the Task Force on Legal and Political Rights in a 1967 statement. One goal was to awaken U.S. voters to an awareness of women's equality.
Feminists ably faced the challenge of educating the masses about issues that had been ignored by the power structure of patriarchal society. The task force goal was to reach "the largest possible number of American voters" and make them as aware of women's unfinished equality as the feminists themselves were.
The second part of the goal, after getting voters to consider women's basic interests, was to educate voters about candidates' records on those interests.