In the 1960s, the title "Ms." came to be identified with the feminist movement. Women sought to find a title that didn't refer to their marital status, equivalent to "Mr." for men. So, when Gloria Steinem and a few others decided to found a feminist magazine, they name it Ms. to reflect this connection, and to convey the idea of a woman defined by herself and not her husband (or lack of one). Feminist Robin Morgan was key in the revival of Ms. Magazine in 1990. Read more about the history of Ms. Magazine:

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